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Naylors

shopify

naylors.com

Naylors is a UK-based equestrian and country retailer with 46 physical stores, specializing in horse tack, saddlery, and riding apparel for women, men, and children. The store also stocks country clothing from brands like Ariat, Barbour, Dublin, and Joules, alongside pet supplies and outdoor gear.

Sports & Outdoors
Bespoke
GB / GBP
TrustPilot
PayPal +2
Visit Store

Products

10,788

Collections

6,799

Pages

68

Blog Posts

203

CommerceRank Score

Overall store health assessment based on 5 key factors

B

70/100

catalog25/25 (Large catalog)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content15/15 (Rich)

Store Audit

Actionable insights compared to 1076 Sports & Outdoors stores

#13 in Sports & Outdoors

Top 1% of stores

1005% above average

10,788 products vs 976 avg

Category Benchmarks

Compared to 1076 stores in Sports & Outdoors

Products10,788 / avg 976

1005% above average

avg

Collections6,799 / avg 153

4344% above average

avg

Pages68 / avg 29

134% above average

avg

Blog Posts203 / avg 61

233% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

PayPal
Klarna
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

New (< 3 months)

Since Mar 2026

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

high

Strong content (203 blogs, 68 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Mature

International

Store Timeline & History

Mar 2026

10,788 products6,799 collections68 pages203 blogs

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About Naylors

Naylors is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 10,788 products organized across 6,799 collections, making it larger than average for the sports & outdoors category.

Theme and Design

Naylors uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Tech Stack

Beyond the core Shopify platform, Naylors uses TrustPilot for customer reviews and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Sports & Outdoors category, Naylors ranks #13 out of 1076 stores we track. This places them in the top 1% of sports & outdoors stores by product catalog size.

Last scanned

Mar 10, 2026

Naylors | Sports & Outdoors Store Analysis | CommerceRank