Dawn
99ml.com
99ML by Horstmann offers security-compliant men's travel grooming kits featuring travel-size skincare, haircare, shaving essentials, and deodorants. All products are organic, vegan, and cruelty-free, designed specifically for carry-on luggage and travel needs.
Products
21
Collections
7
Pages
3
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#2704 / 16375
Faster than 83% of stores
Beauty & Skincare Ranking
#110 / 859
Top 13% in category
Category Avg Performance
54
+17 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#723 in Beauty & Skincare
Below 63% of stores
95% below average
21 products vs 445 avg
Faster than 87% of Beauty & Skincare stores
PageSpeed score: 71/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
95% below average
avg
89% below average
avg
91% below average
avg
96% below average
avg
Category Intelligence
How Dawn compares to other beauty & skincare stores
9%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
DawnType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 63% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Beauty & Skincare Stores
Other beauty & skincare stores with similar size
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About Dawn
Dawn is a beauty & skincare ecommerce store built on and operating in DE. The store currently offers 21 products organized across 7 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Dawn uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.
Performance Analysis
Based on Google PageSpeed Insights, Dawn achieves a performance score of 71/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dawn has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Dawn ranks #723 out of 1155 stores we track. This places them in the top 63% of beauty & skincare stores by product catalog size.
Last scanned
Feb 24, 2026
