Mustgrow
mustgrow.co.uk
Must Grow is a hair care brand that creates quality, expertly blended hair oils designed to support healthy hair from root to tip. The company leverages generations of experience to formulate nourishing products tailored to different hair types.
Products
27
Collections
12
Pages
8
Blog Posts
6
CommerceRank Score
Overall store health assessment based on 5 key factors
54/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
+10 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.5s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
94% below average
27 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 64/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
94% below average
avg
81% below average
avg
76% below average
avg
88% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Mustgrow
Mustgrow is a beauty & skincare ecommerce store built on shopify and operating in DE. The store currently offers 27 products organized across 12 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Mustgrow uses the Sense theme from the Shopify Theme Store. This theme choice is used by 2% of beauty & skincare stores.
Performance Analysis
Based on Google PageSpeed Insights, Mustgrow achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Mustgrow has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Mustgrow ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.
Last scanned
Feb 22, 2026
