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Abeectoys

shopify

abeectoys.com

abeec® toys is a value-focused ecommerce retailer offering a wide range of toys, games, arts & crafts supplies, and stationery for children. The store features popular toy brands and characters including Baby Shark, Barbie, L.O.L Surprise, Paw Patrol, and Harry Potter, alongside craft materials, coloring products, and seasonal gift items with competitive pricing and free delivery options.

Toys & Games
Empire
GB / GBP
Ryviu
PayPal
Visit Store

Performance Needs Attention

This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

520

+3

Collections

85

+1

Pages

6

Blog Posts

54

CommerceRank Score

Overall store health assessment based on 5 key factors

B

70/100

performance5/25 (Poor)
catalog20/25 (Established)
tech Stack20/20 (Complete)
theme12/15 (Popular theme)
content13/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 20 points below Toys & Games category average (59)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#14179 / 16375

Faster than 13% of stores

Toys & Games Ranking

#262 / 293

Top 89% in category

Category Avg Performance

59

-20 below avg

Category Avg LCP

1.6s

39

Performance

90

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

9.3s

Speed Index

Store Audit

Actionable insights compared to 465 Toys & Games stores

#155 in Toys & Games

Above average (top 33%)

75% below average

520 products vs 2,106 avg

Slower than 89% of Toys & Games stores

PageSpeed score: 39/100

+3 products

Over the past year

Category Benchmarks

Compared to 465 stores in Toys & Games

Products520 / avg 2,106

75% below average

avg

Collections85 / avg 82

4% above average

avg

Pages6 / avg 14

57% below average

avg

Blog Posts54 / avg 28

93% above average

avg

Theme & Design

Theme Name

Empire

Type

Theme Store

Theme Store ID

838

Tech Stack

Platform

shopify

Reviews Platform

Ryviu

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

1+ year

Since Dec 2024

Market Position

Above average catalog size

Top 33% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

Business Sophistication

Established

Modern Theme

Store Timeline & History

Feb 2026

520 products85 collections6 pages54 blogs

Mar 2025

517 products84 collections6 pages54 blogs

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About Abeectoys

Abeectoys is a toys & games ecommerce store built on shopify and operating in GB. The store currently offers 520 products organized across 85 collections, making it comparable in size for the toys & games category.

Theme and Design

Abeectoys uses the Empire theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Abeectoys achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Abeectoys uses Ryviu for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Toys & Games category, Abeectoys ranks #155 out of 465 stores we track. This places them in the top 33% of toys & games stores by product catalog size. Over the past year, the store has grown its catalog by 3 products.

Last scanned

Feb 18, 2026

Abeectoys | Toys & Games Store Analysis | CommerceRank