Trustytoys
trustytoys.co.uk
Trusty Toys is a UK-based ecommerce retailer specializing in a wide range of toys and games for children, including board games, pretend play toys, puppets, educational toys, figures, arts and crafts sets, and stationery. The store emphasizes learning-focused and creative play products for babies, toddlers, and older children.
Products
529
Collections
44
Pages
12
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
77/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Toys & Games Ranking
#10 / 293
Top 3% in category
Category Avg Performance
59
+14 above avg
Category Avg LCP
1.6s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.5s
Speed Index
Store Audit
Actionable insights compared to 465 Toys & Games stores
#9 in Toys & Games
Top 2% of stores
75% below average
529 products vs 2,106 avg
Faster than 97% of Toys & Games stores
PageSpeed score: 73/100
Category Benchmarks
Compared to 465 stores in Toys & Games
75% below average
avg
46% below average
avg
14% below average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Toys & Games Stores
Other toys & games stores with similar size
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About Trustytoys
Trustytoys is a toys & games ecommerce store built on shopify and operating in GB. The store currently offers 529 products organized across 44 collections, making it comparable in size for the toys & games category.
Theme and Design
Trustytoys uses the Debut theme from the Shopify Theme Store. This theme choice is used by 9% of toys & games stores.
Performance Analysis
Based on Google PageSpeed Insights, Trustytoys achieves a performance score of 73/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Trustytoys has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Toys & Games category, Trustytoys ranks #9 out of 465 stores we track. This places them in the top 2% of toys & games stores by product catalog size.
Last scanned
Feb 22, 2026
