Adult Toys UK | Discreet Adult Shop | …
adulttoysdirect.co.uk
Adult Toys Direct is a UK-based intimate wellness retailer offering a curated selection of adult toys, lingerie, and accessories with a focus on discretion and premium quality. The store features an extensive range of products for both men and women, including vibrators, masturbators, and intimate accessories, with free UK delivery on orders over £40 and next-day shipping options available.
Products
1,069
Collections
120
Pages
12
Blog Posts
8
CommerceRank Score
Overall store health assessment based on 5 key factors
88/100
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2856 / 16375
Faster than 83% of stores
Lingerie Ranking
#16 / 115
Top 14% in category
Category Avg Performance
55
+15 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
3.9s
Speed Index
Store Audit
Actionable insights compared to 181 Lingerie stores
#28 in Lingerie
Top 15% of stores
40% above average
1,069 products vs 761 avg
Faster than 86% of Lingerie stores
PageSpeed score: 70/100
Category Benchmarks
Compared to 181 stores in Lingerie
40% above average
avg
12% below average
avg
50% below average
avg
88% below average
avg
Category Intelligence
How Adult Toys UK | Discreet Adult Shop | … compares to other lingerie stores
8%
of Lingerie stores use TrustPilot
18%
of Lingerie stores use Klarna
Insights
- 66% of Lingerie stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 15% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Lingerie Stores
Other lingerie stores with similar size
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About Adult Toys UK | Discreet Adult Shop | …
Adult Toys UK | Discreet Adult Shop | … is a lingerie ecommerce store built on shopify and operating in GB. The store currently offers 1,069 products organized across 120 collections, making it larger than average for the lingerie category.
Theme and Design
Adult Toys UK | Discreet Adult Shop | … uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Adult Toys UK | Discreet Adult Shop | … achieves a performance score of 70/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Adult Toys UK | Discreet Adult Shop | … uses TrustPilot for customer reviews and offers Klarna for payment flexibility. Compared to other lingerie stores, 66% of lingerie stores offer paypal
Competitive Positioning
Within the Lingerie category, Adult Toys UK | Discreet Adult Shop | … ranks #28 out of 181 stores we track. This places them in the top 15% of lingerie stores by product catalog size.
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