Bluebella
bluebella.com
Bluebella is an award-winning lingerie retailer specializing in bold, seductive, and inclusive lingerie sets, bras, bodysuits, nightwear, hosiery, and intimate accessories. The brand offers curated collections across multiple price points including DD+ sizing options and seasonal collections.
Performance Needs Attention
This store scores 7/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,181
Collections
180
Pages
158
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 48 points below Lingerie category average (55)
- Add blog content to improve SEO and engagement
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#16273 / 16375
Faster than 1% of stores
Lingerie Ranking
#114 / 115
Top 99% in category
Category Avg Performance
55
-48 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.140
Cumulative Layout Shift
162ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
332ms
Time to First Byte
17.2s
Speed Index
Store Audit
Actionable insights compared to 181 Lingerie stores
#26 in Lingerie
Top 14% of stores
55% above average
1,181 products vs 761 avg
Slower than 99% of Lingerie stores
PageSpeed score: 7/100
Category Benchmarks
Compared to 181 stores in Lingerie
55% above average
avg
32% above average
avg
558% above average
avg
100% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 14% by catalog size
high
Strong content (0 blogs, 158 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Lingerie Stores
Other lingerie stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Bluebella
Bluebella is a lingerie ecommerce store built on shopify and operating in GB. The store currently offers 1,181 products organized across 180 collections, making it larger than average for the lingerie category.
Theme and Design
Bluebella uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Bluebella achieves a performance score of 7/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bluebella uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Lingerie category, Bluebella ranks #26 out of 181 stores we track. This places them in the top 14% of lingerie stores by product catalog size.
Last scanned
Feb 19, 2026
