Papinelle
papinelle.co.uk
Papinelle is a luxury sleepwear brand offering high-end nightwear including pajama sets, nightgowns, robes, and sleep accessories crafted from natural materials such as mulberry silk, organic cotton, modal, and cashmere. The brand positions itself as a premium sleepwear provider focused on comfort and quality fabrics for the bedroom and loungewear occasions.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,140
Collections
360
Pages
57
Blog Posts
16
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Lingerie category average (55)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 21 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Lingerie Ranking
#2 / 115
Top 2% in category
Category Avg Performance
55
-13 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 181 Lingerie stores
#4 in Lingerie
Top 2% of stores
50% above average
1,140 products vs 761 avg
Faster than 98% of Lingerie stores
PageSpeed score: 42/100
Category Benchmarks
Compared to 181 stores in Lingerie
50% above average
avg
165% above average
avg
138% above average
avg
76% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (16 blogs, 57 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Papinelle
Papinelle is a lingerie ecommerce store built on shopify and operating in GB. The store currently offers 1,140 products organized across 360 collections, making it larger than average for the lingerie category.
Theme and Design
Papinelle uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Papinelle achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 76/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Papinelle has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Lingerie category, Papinelle ranks #4 out of 181 stores we track. This places them in the top 2% of lingerie stores by product catalog size.
Last scanned
Feb 23, 2026
