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Aduna

shopify

aduna.com

Aduna is a superfood brand offering pure, organic, nutrient-rich products including powders, blends, teas, and capsules derived from ingredients like baobab, moringa, hibiscus, and cacao. Their products are positioned to support energy, immunity, gut health, and skin beauty through science-backed natural nutrition.

Supplements
Bespoke
GB / GBP
TrustPilot
PayPal
Visit Store

Performance Needs Attention

This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

34

Collections

16

Pages

21

Blog Posts

386

CommerceRank Score

Overall store health assessment based on 5 key factors

C

59/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content14/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 24 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Supplements Ranking

#2 / 330

Top 1% in category

Category Avg Performance

52

-4 below avg

Category Avg LCP

2.0s

Faster than avg

48

Performance

91

Accessibility

92

SEO

Core Web Vitals

LCPgood

2.0s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

161ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 463 Supplements stores

#1 in Supplements

Top 0% of stores

84% below average

34 products vs 216 avg

Faster than 99% of Supplements stores

PageSpeed score: 48/100

Category Benchmarks

Compared to 463 stores in Supplements

Products34 / avg 216

84% below average

avg

Collections16 / avg 39

59% below average

avg

Pages21 / avg 36

42% below average

avg

Blog Posts386 / avg 108

257% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

high

Strong content (386 blogs, 21 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Established

Store Timeline & History

Feb 2026

34 products16 collections21 pages386 blogs

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About Aduna

Aduna is a supplements ecommerce store built on shopify and operating in GB. The store currently offers 34 products organized across 16 collections, making it comparable in size for the supplements category.

Theme and Design

Aduna uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Aduna achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Aduna uses TrustPilot for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Supplements category, Aduna ranks #1 out of 463 stores we track. This places them in the top 0% of supplements stores by product catalog size.

Last scanned

Feb 23, 2026

Aduna | Supplements Store Analysis | CommerceRank