Freesoul
freesoul.com
Free Soul is a women's wellness brand offering nutritionist-formulated nutritional supplements including protein blends, green powders, gummies, and targeted health supplements. Products are organized by health goals such as hormones & women's health, gut & immune health, and beauty & skin, with a focus on natural ingredients and female-specific nutritional needs.
Performance Needs Attention
This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
35
+3Collections
37
-3Pages
43
Blog Posts
469
-5CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 20 points below Supplements category average (52)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15410 / 16375
Faster than 6% of stores
Supplements Ranking
#290 / 330
Top 88% in category
Category Avg Performance
52
-20 below avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.030
Cumulative Layout Shift
140ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
313ms
Time to First Byte
8.6s
Speed Index
Store Audit
Actionable insights compared to 463 Supplements stores
#153 in Supplements
Above average (top 33%)
84% below average
35 products vs 216 avg
Slower than 88% of Supplements stores
PageSpeed score: 32/100
+6 products
Over the past few months
Category Benchmarks
Compared to 463 stores in Supplements
84% below average
avg
5% below average
avg
19% above average
avg
334% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Added 3 products last month
10 months
Since Jun 2025
Above average catalog size
Top 33% by catalog size
high
Strong content (469 blogs, 43 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Aug 2025
Jul 2025
Jul 2025
Theme changed from hide variant to Hide trustpilot reviews
Jun 2025
Jun 2025
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About Freesoul
Freesoul is a supplements ecommerce store built on shopify and operating in GB. The store currently offers 35 products organized across 37 collections, making it comparable in size for the supplements category.
Theme and Design
Freesoul uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Freesoul achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Freesoul has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Supplements category, Freesoul ranks #153 out of 463 stores we track. This places them in the top 33% of supplements stores by product catalog size. Over the past few months, the store has grown its catalog by 6 products.
Last scanned
Feb 18, 2026
