Naturalsupplies
naturalsupplies.co.uk
Natural Supplies is a UK and Europe-based retailer specializing in pure food grade Diatomaceous Earth (DE) products sold under the DiatomPure® and DiatomPest® brands. The company offers diatomaceous earth supplements and products designed for human health, animal feed, and natural pest control, with international shipping and free UK delivery over £25.
Performance Needs Attention
This store scores 30/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
34
Collections
14
Pages
19
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 22 points below Supplements category average (52)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#15647 / 16375
Faster than 4% of stores
Supplements Ranking
#300 / 330
Top 91% in category
Category Avg Performance
52
-22 below avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
12.1s
Speed Index
Store Audit
Actionable insights compared to 463 Supplements stores
#162 in Supplements
Above average (top 35%)
84% below average
34 products vs 216 avg
Slower than 91% of Supplements stores
PageSpeed score: 30/100
Category Benchmarks
Compared to 463 stores in Supplements
84% below average
avg
64% below average
avg
47% below average
avg
97% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 35% by catalog size
low
Basic content (19 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Naturalsupplies
Naturalsupplies is a supplements ecommerce store built on shopify and operating in GB. The store currently offers 34 products organized across 14 collections, making it comparable in size for the supplements category.
Theme and Design
Naturalsupplies uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Naturalsupplies achieves a performance score of 30/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 78/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Naturalsupplies uses Yotpo for customer reviews and offers Settle, Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Supplements category, Naturalsupplies ranks #162 out of 463 stores we track. This places them in the top 35% of supplements stores by product catalog size.
Last scanned
Feb 20, 2026
