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Blockshop [Afterpay Edits 5/13/19]

aesthetica.me

Aesthetica Cosmetics is a beauty brand specializing in makeup products including cosmetic palettes, professional brushes, and replacement pans. The store also provides contouring tutorials and beauty tips to help customers maximize their makeup application techniques.

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Performance Needs Attention

This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

18

Collections

5

Pages

45

Blog Posts

76

CommerceRank Score

Overall store health assessment based on 5 key factors

F

33/100

performance5/25 (Poor)
catalog5/25 (Minimal)
tech Stack0/20 (Minimal)
theme10/15 (Established theme)
content13/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • Expand product catalog to improve store authority
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#11994 / 16375

Faster than 27% of stores

Beauty & Cosmetics Ranking

#286 / 403

Top 71% in category

Category Avg Performance

56

-7 below avg

Category Avg LCP

1.9s

49

Performance

81

Accessibility

85

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 572 Beauty & Cosmetics stores

#388 in Beauty & Cosmetics

Below 68% of stores

94% below average

18 products vs 315 avg

Slower than 71% of Beauty & Cosmetics stores

PageSpeed score: 49/100

No BNPL options

65% of Beauty & Cosmetics stores offer PayPal

Category Benchmarks

Compared to 572 stores in Beauty & Cosmetics

Products18 / avg 315

94% below average

avg

Collections5 / avg 52

90% below average

avg

Pages45 / avg 19

137% above average

avg

Blog Posts76 / avg 27

181% above average

avg

Category Intelligence

How Blockshop [Afterpay Edits 5/13/19] compares to other beauty & cosmetics stores

Theme Adoption

0%

of Beauty & Cosmetics stores use this theme

Insights

  • 65% of Beauty & Cosmetics stores offer PayPal

Theme & Design

Theme Name

Blockshop

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 68% by catalog size

Content Investment

high

Strong content (76 blogs, 45 pages)

Tech Stack Maturity

Basic stack

No review platform (32% of category uses one)No BNPL detected (71% of category offers BNPL)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

18 products5 collections45 pages76 blogs

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About Blockshop [Afterpay Edits 5/13/19]

Blockshop [Afterpay Edits 5/13/19] is a beauty & cosmetics ecommerce store built on and operating in CA. The store currently offers 18 products organized across 5 collections, making it comparable in size for the beauty & cosmetics category.

Theme and Design

Blockshop [Afterpay Edits 5/13/19] uses the Blockshop theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Blockshop [Afterpay Edits 5/13/19] achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 81/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Blockshop [Afterpay Edits 5/13/19] has not implemented a third-party review platform. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal

Competitive Positioning

Within the Beauty & Cosmetics category, Blockshop [Afterpay Edits 5/13/19] ranks #388 out of 572 stores we track. This places them in the top 68% of beauty & cosmetics stores by product catalog size.

Last scanned

Feb 24, 2026

Blockshop [Afterpay Edits 5/13/19] | Beauty & Cosmetics Store Analysis | CommerceRank