Blockshop [Afterpay Edits 5/13/19]
aesthetica.me
Aesthetica Cosmetics is a beauty brand specializing in makeup products including cosmetic palettes, professional brushes, and replacement pans. The store also provides contouring tutorials and beauty tips to help customers maximize their makeup application techniques.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
18
Collections
5
Pages
45
Blog Posts
76
CommerceRank Score
Overall store health assessment based on 5 key factors
33/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#11994 / 16375
Faster than 27% of stores
Beauty & Cosmetics Ranking
#286 / 403
Top 71% in category
Category Avg Performance
56
-7 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#388 in Beauty & Cosmetics
Below 68% of stores
94% below average
18 products vs 315 avg
Slower than 71% of Beauty & Cosmetics stores
PageSpeed score: 49/100
No BNPL options
65% of Beauty & Cosmetics stores offer PayPal
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
94% below average
avg
90% below average
avg
137% above average
avg
181% above average
avg
Category Intelligence
How Blockshop [Afterpay Edits 5/13/19] compares to other beauty & cosmetics stores
0%
of Beauty & Cosmetics stores use this theme
Insights
- 65% of Beauty & Cosmetics stores offer PayPal
Theme & Design
Theme Name
BlockshopType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 68% by catalog size
high
Strong content (76 blogs, 45 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Beauty & Cosmetics Stores
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About Blockshop [Afterpay Edits 5/13/19]
Blockshop [Afterpay Edits 5/13/19] is a beauty & cosmetics ecommerce store built on and operating in CA. The store currently offers 18 products organized across 5 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Blockshop [Afterpay Edits 5/13/19] uses the Blockshop theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Blockshop [Afterpay Edits 5/13/19] achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 81/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Blockshop [Afterpay Edits 5/13/19] has not implemented a third-party review platform. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal
Competitive Positioning
Within the Beauty & Cosmetics category, Blockshop [Afterpay Edits 5/13/19] ranks #388 out of 572 stores we track. This places them in the top 68% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 24, 2026
