Pipeline
bestfriendbeauty.net
Best Friend Beauty is a handmade beauty products brand offering natural, organic, vegan, and cruelty-free cosmetics and skincare items for both people and pets, including facial care, sunscreen, face masks, dog toothpaste, and ear wash. The brand emphasizes sustainability and donates a portion of proceeds to fight animal testing.
Products
10
Collections
6
Pages
2
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
35/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#5169 / 16375
Faster than 68% of stores
Beauty & Cosmetics Ranking
#116 / 403
Top 29% in category
Category Avg Performance
56
+9 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#444 in Beauty & Cosmetics
Below 78% of stores
97% below average
10 products vs 315 avg
Faster than 71% of Beauty & Cosmetics stores
PageSpeed score: 65/100
No BNPL options
65% of Beauty & Cosmetics stores offer PayPal
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
97% below average
avg
88% below average
avg
89% below average
avg
85% below average
avg
Category Intelligence
How Pipeline compares to other beauty & cosmetics stores
0%
of Beauty & Cosmetics stores use this theme
Insights
- 65% of Beauty & Cosmetics stores offer PayPal
Theme & Design
Theme Name
PipelineType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 78% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Pipeline
Pipeline is a beauty & cosmetics ecommerce store built on and operating in CA. The store currently offers 10 products organized across 6 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Pipeline uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Pipeline achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 70/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Pipeline has not implemented a third-party review platform. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal
Competitive Positioning
Within the Beauty & Cosmetics category, Pipeline ranks #444 out of 572 stores we track. This places them in the top 78% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 24, 2026
