Barefacedbeauty
barefacedbeauty.co.uk
BareFaced Beauty is a UK-based mineral makeup brand offering natural, vegan, and cruelty-free cosmetics designed for sensitive skin. The store sells a range of mineral foundation, complexion products, cheek, eye, and lip cosmetics, along with makeup brushes and curated beauty kits.
Performance Needs Attention
This store scores 36/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
35
Collections
19
Pages
16
Blog Posts
41
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 20 points below Beauty & Cosmetics category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Cosmetics Ranking
#1 / 403
Top 0% in category
Category Avg Performance
56
-20 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.2s
Largest Contentful Paint
0.050
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.7s
First Contentful Paint
—
Time to First Byte
13.8s
Speed Index
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#3 in Beauty & Cosmetics
Top 1% of stores
89% below average
35 products vs 315 avg
Faster than 100% of Beauty & Cosmetics stores
PageSpeed score: 36/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
89% below average
avg
63% below average
avg
16% below average
avg
52% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Barefacedbeauty
Barefacedbeauty is a beauty & cosmetics ecommerce store built on shopify and operating in CA. The store currently offers 35 products organized across 19 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Barefacedbeauty uses the Eurus theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Barefacedbeauty achieves a performance score of 36/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Barefacedbeauty uses TrustPilot for customer reviews and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Barefacedbeauty ranks #3 out of 572 stores we track. This places them in the top 1% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 22, 2026
