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Alpha Theme 2024-25

alphacoffee.com

Alpha Coffee is a veteran and woman-owned specialty coffee retailer offering premium, small-batch, artisan roasted coffee in various formats including whole beans, blends, single origins, organic options, and instant coffee sticks. The store also sells complementary products such as creamers, cocoa, protein items, drinkware, and branded apparel, with 10% of profits supporting veterans, environmental, and community causes.

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Performance Needs Attention

This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

134

Collections

38

Pages

50

Blog Posts

18

CommerceRank Score

Overall store health assessment based on 5 key factors

D

45/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme10/15 (Established theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#11996 / 16375

Faster than 27% of stores

Food & Drink Ranking

#972 / 1334

Top 73% in category

Category Avg Performance

56

-7 below avg

Category Avg LCP

1.7s

Slower than avg

49

Performance

90

Accessibility

100

SEO

Core Web Vitals

LCPneeds work

2.6s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1794 Food & Drink stores

#335 in Food & Drink

Top 19% of stores

43% below average

134 products vs 235 avg

Slower than 73% of Food & Drink stores

PageSpeed score: 49/100

No BNPL options

52% of Food & Drink stores offer PayPal

Category Benchmarks

Compared to 1794 stores in Food & Drink

Products134 / avg 235

43% below average

avg

Collections38 / avg 34

12% above average

avg

Pages50 / avg 18

178% above average

avg

Blog Posts18 / avg 46

61% below average

avg

Category Intelligence

How Alpha Theme 2024-25 compares to other food & drink stores

Theme Adoption

0%

of Food & Drink stores use this theme

Insights

  • 52% of Food & Drink stores offer PayPal

Theme & Design

Theme Name

Showcase

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Larger than 75% of category

Top 19% by catalog size

Content Investment

high

Strong content (18 blogs, 50 pages)

Tech Stack Maturity

Basic stack

No review platform (26% of category uses one)No BNPL detected (62% of category offers BNPL)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

134 products38 collections50 pages18 blogs

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About Alpha Theme 2024-25

Alpha Theme 2024-25 is a food & drink ecommerce store built on and operating in US. The store currently offers 134 products organized across 38 collections, making it comparable in size for the food & drink category.

Theme and Design

Alpha Theme 2024-25 uses the Showcase theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Alpha Theme 2024-25 achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Alpha Theme 2024-25 has not implemented a third-party review platform. Compared to other food & drink stores, 52% of food & drink stores offer paypal

Competitive Positioning

Within the Food & Drink category, Alpha Theme 2024-25 ranks #335 out of 1794 stores we track. This places them in the top 19% of food & drink stores by product catalog size.

Last scanned

Feb 24, 2026

Alpha Theme 2024-25 | Food & Drink Store Analysis | CommerceRank