4th Icon
alphaomegajewelry.com
Alpha & Omega Jewelry is an antique and vintage jewelry retailer based in NYC, offering curated pieces spanning significant design eras including Victorian, Art Nouveau, Art Deco, and Edwardian periods. The store specializes in estate and vintage jewelry items including rings, necklaces, bracelets, earrings, brooches, charms, and men's accessories.
Performance Needs Attention
This store scores 30/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
665
Collections
17
Pages
5
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 27 points below Jewellery & Watches category average (57)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15624 / 16375
Faster than 5% of stores
Jewellery & Watches Ranking
#732 / 758
Top 97% in category
Category Avg Performance
57
-27 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#207 in Jewellery & Watches
Top 19% of stores
17% below average
665 products vs 802 avg
Slower than 97% of Jewellery & Watches stores
PageSpeed score: 30/100
No BNPL options
64% of Jewellery & Watches stores offer PayPal
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
17% below average
avg
76% below average
avg
82% below average
avg
93% below average
avg
Category Intelligence
How 4th Icon compares to other jewellery & watches stores
0%
of Jewellery & Watches stores use this theme
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Theme Name
IconType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 19% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About 4th Icon
4th Icon is a jewellery & watches ecommerce store built on and operating in US. The store currently offers 665 products organized across 17 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
4th Icon uses the Icon theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, 4th Icon achieves a performance score of 30/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, 4th Icon has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, 4th Icon ranks #207 out of 1082 stores we track. This places them in the top 19% of jewellery & watches stores by product catalog size.
Last scanned
Feb 24, 2026
