Amalily
amalily.com
AMALILY is an independent British jeweller based in St. Albans offering a curated selection of unique jewelry designs. The store specializes in sterling silver, 9ct gold, and steel pieces including bracelets, earrings, and necklaces, ranging from edgy and unusual to trend-setting styles, with international shipping available.
Products
307
Collections
78
Pages
12
Blog Posts
1
CommerceRank Score
Overall store health assessment based on 5 key factors
61/100
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#390 in Jewellery & Watches
Above average (top 36%)
62% below average
307 products vs 802 avg
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
62% below average
avg
8% above average
avg
57% below average
avg
98% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Mar 2026
Above average catalog size
Top 36% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Mar 2026
Similar Jewellery & Watches Stores
Other jewellery & watches stores with similar size
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About Amalily
Amalily is a jewellery & watches ecommerce store built on shopify and operating in DK. The store currently offers 307 products organized across 78 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Amalily uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 3% of jewellery & watches stores.
Tech Stack
Beyond the core Shopify platform, Amalily uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Amalily ranks #390 out of 1082 stores we track. This places them in the top 36% of jewellery & watches stores by product catalog size.
Last scanned
Mar 11, 2026
