Wolf And Moon
wolf-and-moon.com
Wolf & Moon is a London-based jewellery designer creating handmade, playful jewellery and accessories since 2009. The store offers a curated range of earrings, necklaces, rings, collectable charms, and hair accessories, with themed collections and custom wedding jewellery services.
Performance Needs Attention
This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
301
Collections
52
Pages
32
Blog Posts
408
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Jewellery & Watches category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12415 / 16375
Faster than 24% of stores
Jewellery & Watches Ranking
#588 / 758
Top 78% in category
Category Avg Performance
57
-10 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
110ms
Interaction to Next Paint
Additional Metrics
1.8s
First Contentful Paint
314ms
Time to First Byte
8.8s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#395 in Jewellery & Watches
Above average (top 37%)
62% below average
301 products vs 802 avg
Slower than 78% of Jewellery & Watches stores
PageSpeed score: 47/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
62% below average
avg
28% below average
avg
14% above average
avg
787% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Stamped
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 37% by catalog size
high
Strong content (408 blogs, 32 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Jewellery & Watches Stores
Other jewellery & watches stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Wolf And Moon
Wolf And Moon is a jewellery & watches ecommerce store built on shopify and operating in FI. The store currently offers 301 products organized across 52 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Wolf And Moon uses the Baseline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Wolf And Moon achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Wolf And Moon uses Stamped for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Wolf And Moon ranks #395 out of 1082 stores we track. This places them in the top 37% of jewellery & watches stores by product catalog size.
Last scanned
Feb 19, 2026
