Kalles
amazingrugs.com.au
Amazing Rugs is an Australian online retailer specializing in a wide variety of rugs including modern, shaggy, traditional, kids, and outdoor styles, along with complementary home décor items. The store offers free shipping across Australia and positions itself as the country's leading rug retailer with frequent promotional sales and discounts.
Performance Needs Attention
This store scores 18/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
790
Collections
22
Pages
11
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
47/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 40 points below Homeware category average (58)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#16159 / 16375
Faster than 1% of stores
Homeware Ranking
#451 / 457
Top 99% in category
Category Avg Performance
58
-40 below avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 673 Homeware stores
#131 in Homeware
Top 19% of stores
12% below average
790 products vs 898 avg
Slower than 99% of Homeware stores
PageSpeed score: 18/100
No BNPL options
66% of Homeware stores offer PayPal
Category Benchmarks
Compared to 673 stores in Homeware
12% below average
avg
72% below average
avg
45% below average
avg
86% below average
avg
Category Intelligence
How Kalles compares to other homeware stores
Insights
- 66% of Homeware stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 19% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
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About Kalles
Kalles is a homeware ecommerce store built on and operating in AU. The store currently offers 790 products organized across 22 collections, making it comparable in size for the homeware category.
Theme and Design
Kalles uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Kalles achieves a performance score of 18/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 77/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Kalles has not implemented a third-party review platform. Compared to other homeware stores, 66% of homeware stores offer paypal
Competitive Positioning
Within the Homeware category, Kalles ranks #131 out of 673 stores we track. This places them in the top 19% of homeware stores by product catalog size.
Last scanned
Feb 24, 2026
