Amepure
amepure.eu
Âme Pure is an award-winning luxury skincare brand offering results-driven, science-led skincare products with higher concentrations of active ingredients. The store sells a range of face care items including serums, exfoliators, moisturizers, masks, cleansers, body care products, and professional skincare tools like dermarollers and derma pens, alongside lash and brow serums.
Performance Needs Attention
This store scores 40/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
63
Collections
61
Pages
63
Blog Posts
11
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 14 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#14095 / 16375
Faster than 14% of stores
Beauty & Skincare Ranking
#684 / 859
Top 80% in category
Category Avg Performance
54
-14 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
10.3s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#423 in Beauty & Skincare
Above average (top 37%)
86% below average
63 products vs 445 avg
Slower than 80% of Beauty & Skincare stores
PageSpeed score: 40/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
86% below average
avg
2% below average
avg
91% above average
avg
79% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 37% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Amepure
Amepure is a beauty & skincare ecommerce store built on shopify and operating in LT. The store currently offers 63 products organized across 61 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Amepure uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Amepure achieves a performance score of 40/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Amepure uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Amepure ranks #423 out of 1155 stores we track. This places them in the top 37% of beauty & skincare stores by product catalog size.
Last scanned
Feb 20, 2026
