Motion - HC - 08 Feb 26
amokequipment.se
Amok Equipment is an official retailer of award-winning outdoor camping gear, specializing in high-quality hammocks (Draumr series), sleeping pads (Fjøl series), and tarps (Skjold series). The store emphasizes comfort and durability with features like a 100-day trial period and 5-year warranty on products.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
50
Collections
13
Pages
35
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
38/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#11997 / 16375
Faster than 27% of stores
Sports & Outdoors Ranking
#505 / 716
Top 71% in category
Category Avg Performance
56
-7 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#663 in Sports & Outdoors
Below 62% of stores
95% below average
50 products vs 976 avg
Slower than 71% of Sports & Outdoors stores
PageSpeed score: 49/100
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
95% below average
avg
92% below average
avg
21% above average
avg
92% below average
avg
Category Intelligence
How Motion - HC - 08 Feb 26 compares to other sports & outdoors stores
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 62% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Motion - HC - 08 Feb 26
Motion - HC - 08 Feb 26 is a sports & outdoors ecommerce store built on and operating in SE. The store currently offers 50 products organized across 13 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Motion - HC - 08 Feb 26 uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Motion - HC - 08 Feb 26 achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Motion - HC - 08 Feb 26 has not implemented a third-party review platform. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Motion - HC - 08 Feb 26 ranks #663 out of 1076 stores we track. This places them in the top 62% of sports & outdoors stores by product catalog size.
Last scanned
Feb 24, 2026
