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Amur

shopify

amur.com

General
Pipeline
GB / USD
Pipe +3
Visit Store

Products

962

Collections

124

Pages

33

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

53/100

catalog20/25 (Established)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content13/15 (Rich)

Top Recommendations

  • Add a reviews platform to build customer trust

Store Audit

Actionable insights compared to 34432 General stores

#3535 in General

Top 10% of stores

21% above average

962 products vs 792 avg

Category Benchmarks

Compared to 34432 stores in General

Products962 / avg 792

21% above average

avg

Collections124 / avg 59

110% above average

avg

Pages33 / avg 20

65% above average

avg

Blog Posts3 / avg 31

90% below average

avg

Theme & Design

Theme Name

Pipeline

Type

Theme Store

Theme Store ID

739

Tech Stack

Platform

shopify

Payment / Finance

Pipe
PayPal
Afterpay
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

New (< 3 months)

Since Mar 2026

Market Position

Top 10% largest catalog

Top 10% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

No review platform (26% of category uses one)

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Mar 2026

962 products124 collections33 pages3 blogs

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About Amur

Amur is a general ecommerce store built on shopify and operating in GB. The store currently offers 962 products organized across 124 collections, making it larger than average for the general category.

Theme and Design

Amur uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Tech Stack

Beyond the core Shopify platform, Amur has not implemented a third-party review platform and offers Pipe, PayPal, Afterpay, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the General category, Amur ranks #3535 out of 34432 stores we track. This places them in the top 10% of general stores by product catalog size.

Last scanned

Mar 26, 2026

Amur | General Store Analysis | CommerceRank