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Andmary

shopify

andmary.com

And Mary is a vintage-inspired fashion jewellery and leather accessories retailer offering a curated collection of necklaces, earrings, and charm collections. Their product range features themed collections including animal characters, nature-inspired designs (Arctic animals, birds, ocean, tropical, woodland), and whimsical themes (dinos, hearts, stars).

Visit Store

Products

542

Collections

22

Pages

5

Blog Posts

35

CommerceRank Score

Overall store health assessment based on 5 key factors

C

65/100

performance12/25 (Needs work)
catalog20/25 (Established)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content13/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#4456 / 16375

Faster than 73% of stores

Jewellery & Watches Ranking

#185 / 758

Top 24% in category

Category Avg Performance

57

+9 above avg

Category Avg LCP

1.8s

66

Performance

97

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

6.2s

Speed Index

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#247 in Jewellery & Watches

Top 23% of stores

32% below average

542 products vs 802 avg

Faster than 76% of Jewellery & Watches stores

PageSpeed score: 66/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products542 / avg 802

32% below average

avg

Collections22 / avg 72

69% below average

avg

Pages5 / avg 28

82% below average

avg

Blog Posts35 / avg 46

24% below average

avg

Theme & Design

Theme Name

Pipeline

Type

Theme Store

Theme Store ID

739

Tech Stack

Platform

shopify

Payment / Finance

Pipe
PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Larger than 75% of category

Top 23% by catalog size

Content Investment

low

Basic content (5 pages)

Tech Stack Maturity

Mature stack

No review platform (25% of category uses one)

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

542 products22 collections5 pages35 blogs

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About Andmary

Andmary is a jewellery & watches ecommerce store built on shopify and operating in US. The store currently offers 542 products organized across 22 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Andmary uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Andmary achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Andmary has not implemented a third-party review platform and offers Pipe, PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Andmary ranks #247 out of 1082 stores we track. This places them in the top 23% of jewellery & watches stores by product catalog size.

Last scanned

Feb 20, 2026

Andmary | Jewellery & Watches Store Analysis | CommerceRank