Apparel
apparel.doylesails.com
Doyle Sails Apparel is a specialty retailer offering a curated range of sailing-inspired clothing, footwear, and accessories for men, women, and children. The store features seasonal collections (winter and summer), sustainable luggage options, and gear designed specifically for sailors, marketed with the tagline 'By Sailors. For Sailors.'
Products
217
Collections
26
Pages
10
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
37/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1661 in Fashion & Clothing
Above average (top 38%)
74% below average
217 products vs 819 avg
No BNPL options
64% of Fashion & Clothing stores offer PayPal
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
74% below average
avg
72% below average
avg
76% below average
avg
91% below average
avg
Category Intelligence
How Apparel compares to other fashion & clothing stores
0%
of Fashion & Clothing stores use this theme
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 38% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Apparel
Apparel is a fashion & clothing ecommerce store built on Shopify and operating in NZ. The store currently offers 217 products organized across 26 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Apparel uses the Parallax theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Apparel has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Apparel ranks #1661 out of 4419 stores we track. This places them in the top 38% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
