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Doyleapparel

shopify

doyleapparel.com

Doyle Sails Apparel is a specialty clothing and accessories retailer offering winter and summer collections for men, women, and children, including footwear and sustainable luggage. The brand positions itself as sailor-focused apparel designed by and for sailing enthusiasts.

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Products

217

Collections

26

Pages

10

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

F

37/100

catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme10/15 (Established theme)
content12/15 (Rich)

Top Recommendations

  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#1662 in Fashion & Clothing

Above average (top 38%)

74% below average

217 products vs 819 avg

No BNPL options

64% of Fashion & Clothing stores offer PayPal

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products217 / avg 819

74% below average

avg

Collections26 / avg 93

72% below average

avg

Pages10 / avg 41

76% below average

avg

Blog Posts3 / avg 32

91% below average

avg

Category Intelligence

How Doyleapparel compares to other fashion & clothing stores

Theme Adoption

0%

of Fashion & Clothing stores use this theme

Insights

  • 64% of Fashion & Clothing stores offer PayPal

Theme & Design

Theme Name

Parallax

Type

Theme Store

Theme Store ID

688

Tech Stack

Platform

shopify

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

New (< 3 months)

Since Feb 2026

Market Position

Above average catalog size

Top 38% by catalog size

Content Investment

low

Basic content (10 pages)

Tech Stack Maturity

Basic stack

No review platform (23% of category uses one)No BNPL detected (71% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

217 products26 collections10 pages3 blogs

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About Doyleapparel

Doyleapparel is a fashion & clothing ecommerce store built on shopify and operating in NZ. The store currently offers 217 products organized across 26 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Doyleapparel uses the Parallax theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Tech Stack

Beyond the core Shopify platform, Doyleapparel has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal

Competitive Positioning

Within the Fashion & Clothing category, Doyleapparel ranks #1662 out of 4419 stores we track. This places them in the top 38% of fashion & clothing stores by product catalog size.

Last scanned

Feb 25, 2026

Doyleapparel | Fashion & Clothing Store Analysis | CommerceRank