Flow
aqua512.com
AQUA 512 is a hair care and styling brand offering waterproof matte pastes, pomades, and curl creams designed for both men's and women's grooming. The brand features products like their Hang Loose Curl Cream made with natural ingredients such as coconut milk, hibiscus flowers, and argan oil, and is endorsed by professional athletes.
Performance Needs Attention
This store scores 35/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
12
Collections
3
Pages
6
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
28/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 21 points below Beauty & Cosmetics category average (56)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15013 / 16375
Faster than 8% of stores
Beauty & Cosmetics Ranking
#362 / 403
Top 90% in category
Category Avg Performance
56
-21 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#421 in Beauty & Cosmetics
Below 74% of stores
96% below average
12 products vs 315 avg
Slower than 90% of Beauty & Cosmetics stores
PageSpeed score: 35/100
No BNPL options
65% of Beauty & Cosmetics stores offer PayPal
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
96% below average
avg
94% below average
avg
68% below average
avg
93% below average
avg
Category Intelligence
How Flow compares to other beauty & cosmetics stores
0%
of Beauty & Cosmetics stores use this theme
Insights
- 65% of Beauty & Cosmetics stores offer PayPal
Theme & Design
Theme Name
FlowType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 74% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Flow
Flow is a beauty & cosmetics ecommerce store built on and operating in US. The store currently offers 12 products organized across 3 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Flow uses the Flow theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Flow achieves a performance score of 35/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Flow has not implemented a third-party review platform. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal
Competitive Positioning
Within the Beauty & Cosmetics category, Flow ranks #421 out of 572 stores we track. This places them in the top 74% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 24, 2026
