Back to Directory

Dinto

Shopify

dinto.co

Dinto is a vegan and cruelty-free Korean beauty cosmetics brand specializing in long-lasting lip tints. They offer 30 hydrating, non-sticky shades of their signature Blur-Glowy Lip Tint designed to provide soft color and a subtle glow.

Beauty & Cosmetics
[UL] _0813
US / USD
Yotpo
PayPal
Visit Store

Products

11

Collections

15

Pages

5

Blog Posts

10

CommerceRank Score

Overall store health assessment based on 5 key factors

C

57/100

performance12/25 (Needs work)
catalog5/25 (Minimal)
tech Stack20/20 (Complete)
theme8/15 (Lesser-known theme)
content12/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Expand product catalog to improve store authority

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#3903 / 16375

Faster than 76% of stores

Beauty & Cosmetics Ranking

#91 / 403

Top 23% in category

Category Avg Performance

56

+12 above avg

Category Avg LCP

1.9s

Faster than avg

68

Performance

90

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.6s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

170ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 572 Beauty & Cosmetics stores

#438 in Beauty & Cosmetics

Below 77% of stores

97% below average

11 products vs 315 avg

Faster than 77% of Beauty & Cosmetics stores

PageSpeed score: 68/100

Category Benchmarks

Compared to 572 stores in Beauty & Cosmetics

Products11 / avg 315

97% below average

avg

Collections15 / avg 52

71% below average

avg

Pages5 / avg 19

74% below average

avg

Blog Posts10 / avg 27

63% below average

avg

Theme & Design

Theme Name

[UL] _0813

Type

Theme Store

Theme Store ID

3620

Tech Stack

Platform

Shopify

Reviews Platform

Yotpo

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Smaller catalog (bottom 25%)

Top 77% by catalog size

Content Investment

low

Basic content (5 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

11 products15 collections5 pages10 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Dinto

Dinto is a beauty & cosmetics ecommerce store built on Shopify and operating in US. The store currently offers 11 products organized across 15 collections, making it comparable in size for the beauty & cosmetics category.

Theme and Design

Dinto uses the [UL] _0813 theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Dinto achieves a performance score of 68/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Dinto uses Yotpo for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Beauty & Cosmetics category, Dinto ranks #438 out of 572 stores we track. This places them in the top 77% of beauty & cosmetics stores by product catalog size.

Last scanned

Feb 25, 2026

Dinto | Beauty & Cosmetics Store Analysis | CommerceRank