Hairbylatise
hairbylatise.com
Hair by Latise is a beauty and hair care brand offering haircare products, virgin hair bundles, and professional hair appointment services. The store specializes in hair extensions and related beauty products marketed under the HBL brand.
Products
12
Collections
5
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#1427 / 16375
Faster than 91% of stores
Beauty & Cosmetics Ranking
#32 / 403
Top 8% in category
Category Avg Performance
56
+20 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#424 in Beauty & Cosmetics
Below 74% of stores
96% below average
12 products vs 315 avg
Faster than 92% of Beauty & Cosmetics stores
PageSpeed score: 76/100
No BNPL options
65% of Beauty & Cosmetics stores offer PayPal
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
96% below average
avg
90% below average
avg
84% below average
avg
89% below average
avg
Category Intelligence
How Hairbylatise compares to other beauty & cosmetics stores
10%
of Beauty & Cosmetics stores use this theme
Insights
- 65% of Beauty & Cosmetics stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 74% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Beauty & Cosmetics Stores
Other beauty & cosmetics stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Hairbylatise
Hairbylatise is a beauty & cosmetics ecommerce store built on Shopify and operating in US. The store currently offers 12 products organized across 5 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Hairbylatise uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of beauty & cosmetics stores.
Performance Analysis
Based on Google PageSpeed Insights, Hairbylatise achieves a performance score of 76/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 99/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Hairbylatise has not implemented a third-party review platform. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal
Competitive Positioning
Within the Beauty & Cosmetics category, Hairbylatise ranks #424 out of 572 stores we track. This places them in the top 74% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
