Arooma
arooma.co.uk
AROOMA is a premium incense and home fragrance retailer offering luxury scented products including cone burners and fragrances designed to create elegant, sophisticated atmospheres. The brand positions itself as a leader in incense products with a focus on captivating aromas and refined home scenting solutions.
Products
29
Collections
4
Pages
1
Blog Posts
1
CommerceRank Score
Overall store health assessment based on 5 key factors
40/100
Top Recommendations
- Add a reviews platform to build customer trust
- Add essential pages: About, Contact, FAQ, Shipping & Returns
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#2 in Candle & Home Fragrance
Top 1% of stores
87% below average
29 products vs 220 avg
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
87% below average
avg
91% below average
avg
96% below average
avg
97% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (1 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Mar 2026
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About Arooma
Arooma is a candle & home fragrance ecommerce store built on shopify and operating in GB. The store currently offers 29 products organized across 4 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Arooma uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 13% of candle & home fragrance stores.
Tech Stack
Beyond the core Shopify platform, Arooma has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Candle & Home Fragrance category, Arooma ranks #2 out of 256 stores we track. This places them in the top 1% of candle & home fragrance stores by product catalog size.
Last scanned
Mar 6, 2026
