Thelaird
thelaird.scot
The Laird is a Scottish candle maker specializing in small batch, handpoured candles made with natural wax, quality fragrance oils, and cotton core wicks. The brand creates scented candles inspired by Scottish heritage, offered in multiple fragrances including Advent, Michaelmas, Sutherland, and Grand Tour.
Products
10
Collections
2
Pages
5
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#7846 / 16375
Faster than 52% of stores
Candle & Home Fragrance Ranking
#93 / 186
Top 50% in category
Category Avg Performance
57
+2 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
7.3s
Speed Index
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#210 in Candle & Home Fragrance
Below 82% of stores
95% below average
10 products vs 220 avg
Faster than 50% of Candle & Home Fragrance stores
PageSpeed score: 59/100
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
95% below average
avg
96% below average
avg
81% below average
avg
90% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Smaller catalog (bottom 25%)
Top 82% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Thelaird
Thelaird is a candle & home fragrance ecommerce store built on shopify and operating in GB. The store currently offers 10 products organized across 2 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Thelaird uses the Modular theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Thelaird achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thelaird has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Candle & Home Fragrance category, Thelaird ranks #210 out of 256 stores we track. This places them in the top 82% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 19, 2026
