Dryftwellness
dryftwellness.com
Dryft is a wellness-focused home fragrance retailer specializing in calming diffusers and specially-blended essential oils designed to support physical and mental wellbeing. The store offers a curated range of aromatherapy products for the home.
Excellent Performance
This store scores 95/100 on PageSpeed - a top performer! This level of performance can positively impact conversions and SEO rankings.
Products
12
Collections
8
Pages
6
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#69 / 16375
Faster than 100% of stores
Candle & Home Fragrance Ranking
#1 / 186
Top 1% in category
Category Avg Performance
57
+38 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#206 in Candle & Home Fragrance
Below 80% of stores
95% below average
12 products vs 220 avg
Faster than 99% of Candle & Home Fragrance stores
PageSpeed score: 95/100
No BNPL options
67% of Candle & Home Fragrance stores offer PayPal
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
95% below average
avg
83% below average
avg
78% below average
avg
90% below average
avg
Category Intelligence
How Dryftwellness compares to other candle & home fragrance stores
0%
of Candle & Home Fragrance stores use this theme
Insights
- 67% of Candle & Home Fragrance stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
1+ year
Since Jan 2025
Smaller catalog (bottom 25%)
Top 80% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Mar 2025
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About Dryftwellness
Dryftwellness is a candle & home fragrance ecommerce store built on shopify and operating in GB. The store currently offers 12 products organized across 8 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Dryftwellness uses the Narrative theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Dryftwellness achieves a performance score of 95/100 on mobile devices. This excellent score puts them among the top-performing stores in our database, indicating fast load times and a great user experience. The store also scores 98/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dryftwellness has not implemented a third-party review platform. Compared to other candle & home fragrance stores, 67% of candle & home fragrance stores offer paypal
Competitive Positioning
Within the Candle & Home Fragrance category, Dryftwellness ranks #206 out of 256 stores we track. This places them in the top 80% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 18, 2026
