Back to Directory

Artfullycool

Shopify

artfullycool.com

ArtfullyCool is a curated homeware and gifts retailer specializing in stylish home decor products including decorative mugs, canvas art prints, eco-friendly bamboo tumblers, and ornamental signs. The brand targets discerning consumers aged 45+ who value artistic design, quality craftsmanship, and elegant home accessories that blend timeless charm with contemporary style.

Homeware
Craft
US / USD
PayPal
Visit Store

Products

9

Collections

7

Pages

8

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

D

49/100

performance12/25 (Needs work)
catalog5/25 (Minimal)
tech Stack10/20 (Partial)
theme12/15 (Popular theme)
content10/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Expand product catalog to improve store authority
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#4825 / 16375

Faster than 71% of stores

Homeware Ranking

#146 / 457

Top 32% in category

Category Avg Performance

58

+8 above avg

Category Avg LCP

2.0s

66

Performance

97

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 673 Homeware stores

#580 in Homeware

Below 86% of stores

99% below average

9 products vs 898 avg

Faster than 68% of Homeware stores

PageSpeed score: 66/100

Category Benchmarks

Compared to 673 stores in Homeware

Products9 / avg 898

99% below average

avg

Collections7 / avg 78

91% below average

avg

Pages8 / avg 20

60% below average

avg

Blog Posts2 / avg 29

93% below average

avg

Theme & Design

Theme Name

Craft

Type

Theme Store

Theme Store ID

1368

Tech Stack

Platform

Shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Smaller catalog (bottom 25%)

Top 86% by catalog size

Content Investment

low

Basic content (8 pages)

Tech Stack Maturity

Developing stack

No review platform (28% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

9 products7 collections8 pages2 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Artfullycool

Artfullycool is a homeware ecommerce store built on Shopify and operating in US. The store currently offers 9 products organized across 7 collections, making it comparable in size for the homeware category.

Theme and Design

Artfullycool uses the Craft theme from the Shopify Theme Store. This theme choice is used by 4% of homeware stores.

Performance Analysis

Based on Google PageSpeed Insights, Artfullycool achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Artfullycool has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Homeware category, Artfullycool ranks #580 out of 673 stores we track. This places them in the top 86% of homeware stores by product catalog size.

Last scanned

Feb 25, 2026

Artfullycool | Homeware Store Analysis | CommerceRank