Capsule
capsule.london
Capsule is a UK-based ecommerce store specializing in beautifully designed, all-natural toilet deodorizer sprays. The brand focuses on sustainable, refillable products that reduce plastic waste while offering a range of scents for both home and workplace use.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
10
Collections
10
Pages
10
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
56/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Homeware category average (58)
- Expand product catalog to improve store authority
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12789 / 16375
Faster than 22% of stores
Homeware Ranking
#365 / 457
Top 80% in category
Category Avg Performance
58
-12 below avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
7.8s
Speed Index
Store Audit
Actionable insights compared to 673 Homeware stores
#572 in Homeware
Below 85% of stores
99% below average
10 products vs 898 avg
Slower than 80% of Homeware stores
PageSpeed score: 46/100
Category Benchmarks
Compared to 673 stores in Homeware
99% below average
avg
87% below average
avg
50% below average
avg
90% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Onipew
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Smaller catalog (bottom 25%)
Top 85% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
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About Capsule
Capsule is a homeware ecommerce store built on shopify and operating in US. The store currently offers 10 products organized across 10 collections, making it comparable in size for the homeware category.
Theme and Design
Capsule uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of homeware stores.
Performance Analysis
Based on Google PageSpeed Insights, Capsule achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 80/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Capsule uses Onipew for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Homeware category, Capsule ranks #572 out of 673 stores we track. This places them in the top 85% of homeware stores by product catalog size.
Last scanned
Feb 19, 2026
