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Ashhilton

Shopify

ashhilton.com

Ash Hilton is a New Zealand-based jewellery brand specializing in handcrafted, ethically sourced pieces made using traditional low-tech work practices. The store offers a curated selection of rings, earrings, necklaces, bangles, cufflinks, and custom design services.

Jewellery & Watches
Debut
PT / EUR
judge.me
PayPal
Visit Store

Products

133

Collections

24

Pages

35

Blog Posts

73

CommerceRank Score

Overall store health assessment based on 5 key factors

B

77/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme15/15 (Top 5 theme)
content15/15 (Rich)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#11094 / 16375

Faster than 32% of stores

Jewellery & Watches Ranking

#520 / 758

Top 69% in category

Category Avg Performance

57

-5 below avg

Category Avg LCP

1.8s

52

Performance

92

Accessibility

85

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#618 in Jewellery & Watches

Below 57% of stores

83% below average

133 products vs 802 avg

Slower than 69% of Jewellery & Watches stores

PageSpeed score: 52/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products133 / avg 802

83% below average

avg

Collections24 / avg 72

67% below average

avg

Pages35 / avg 28

25% above average

avg

Blog Posts73 / avg 46

59% above average

avg

Theme & Design

Theme Name

Debut

Type

Theme Store

Theme Store ID

796

Tech Stack

Platform

Shopify

Reviews Platform

judge.me

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 57% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

Business Sophistication

Developing

InternationalLegacy Theme

Store Timeline & History

Feb 2026

133 products24 collections35 pages73 blogs

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About Ashhilton

Ashhilton is a jewellery & watches ecommerce store built on Shopify and operating in PT. The store currently offers 133 products organized across 24 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Ashhilton uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of jewellery & watches stores.

Performance Analysis

Based on Google PageSpeed Insights, Ashhilton achieves a performance score of 52/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Ashhilton uses judge.me for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Ashhilton ranks #618 out of 1082 stores we track. This places them in the top 57% of jewellery & watches stores by product catalog size.

Last scanned

Feb 25, 2026

Ashhilton | Jewellery & Watches Store Analysis | CommerceRank