Astridandmiyu
astridandmiyu.com
Astrid & Miyu is a London-based jewellery retailer specializing in contemporary, stackable pieces including necklaces, rings, earrings, bracelets and anklets. The brand also offers unique permanent jewellery services where pieces are measured and welded in-store by expert jewellers.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. High layout shift is affecting user experience. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,714
Collections
329
Pages
172
Blog Posts
82
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Jewellery & Watches category average (57)
- Fix CLS: Layout shift issues detected - add image dimensions and avoid dynamic content
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13605 / 16375
Faster than 17% of stores
Jewellery & Watches Ranking
#640 / 758
Top 84% in category
Category Avg Performance
57
-15 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.3s
Largest Contentful Paint
0.450
Cumulative Layout Shift
163ms
Interaction to Next Paint
Additional Metrics
1.4s
First Contentful Paint
316ms
Time to First Byte
16.5s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#92 in Jewellery & Watches
Top 9% of stores
114% above average
1,714 products vs 802 avg
Slower than 84% of Jewellery & Watches stores
PageSpeed score: 42/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
114% above average
avg
357% above average
avg
514% above average
avg
78% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
8 months
Since Aug 2025
Top 10% largest catalog
Top 9% by catalog size
high
Strong content (82 blogs, 172 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Aug 2025
Similar Jewellery & Watches Stores
Other jewellery & watches stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Astridandmiyu
Astridandmiyu is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 1,714 products organized across 329 collections, making it larger than average for the jewellery & watches category.
Theme and Design
Astridandmiyu uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Astridandmiyu achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 83/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Astridandmiyu uses Yotpo for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Astridandmiyu ranks #92 out of 1082 stores we track. This places them in the top 9% of jewellery & watches stores by product catalog size.
Last scanned
Feb 18, 2026
