Uk
uk.craftdlondon.com
CRAFTD is a men's jewellery retailer offering a curated selection of pendants, chains, necklaces, bracelets, rings, and earrings in gold, silver, sterling silver, and rose gold. The brand positions itself as offering lifetime-guaranteed quality pieces with a focus on stylish, durable men's jewellery across various price points and themed collections.
Products
1,932
+51Collections
585
+3Pages
192
Blog Posts
327
+9CommerceRank Score
Overall store health assessment based on 5 key factors
72/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#3976 / 16375
Faster than 76% of stores
Jewellery & Watches Ranking
#161 / 758
Top 21% in category
Category Avg Performance
57
+10 above avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.010
Cumulative Layout Shift
126ms
Interaction to Next Paint
Additional Metrics
1.7s
First Contentful Paint
540ms
Time to First Byte
3.6s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#81 in Jewellery & Watches
Top 7% of stores
141% above average
1,932 products vs 802 avg
Faster than 79% of Jewellery & Watches stores
PageSpeed score: 67/100
+51 products
Over the past few months
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
141% above average
avg
713% above average
avg
586% above average
avg
611% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+3%)
Added 51 products last month
10 months
Since Jun 2025
Top 10% largest catalog
Top 7% by catalog size
high
Strong content (327 blogs, 192 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Aug 2025
Jul 2025
Jun 2025
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About Uk
Uk is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 1,932 products organized across 585 collections, making it larger than average for the jewellery & watches category.
Theme and Design
Uk uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Uk achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 82/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Uk has not implemented a third-party review platform and offers PayPal, Sezzle for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Uk ranks #81 out of 1082 stores we track. This places them in the top 7% of jewellery & watches stores by product catalog size. Over the past few months, the store has grown its catalog by 51 products.
Last scanned
Feb 18, 2026
