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Joybycorrinesmith

shopify

joybycorrinesmith.com

JOY by Corrine Smith is a Scottish jewellery brand specializing in personalized birthstone jewelry and handmade pieces featuring Swarovski stones and custom engraving. The store offers a curated collection including bracelets, necklaces, earrings, rings, and anklets, with themed collections for family milestones and special occasions.

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Performance Needs Attention

This store scores 36/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

1,183

Collections

73

Pages

12

Blog Posts

82

CommerceRank Score

Overall store health assessment based on 5 key factors

C

64/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content14/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 21 points below Jewellery & Watches category average (57)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Jewellery & Watches Ranking

#1 / 758

Top 0% in category

Category Avg Performance

57

-21 below avg

Category Avg LCP

1.8s

Faster than avg

36

Performance

95

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.1s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

123ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#6 in Jewellery & Watches

Top 1% of stores

48% above average

1,183 products vs 802 avg

Faster than 100% of Jewellery & Watches stores

PageSpeed score: 36/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products1,183 / avg 802

48% above average

avg

Collections73 / avg 72

1% above average

avg

Pages12 / avg 28

57% below average

avg

Blog Posts82 / avg 46

78% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

Pipe
PayPal
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

No review platform (25% of category uses one)

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

1,183 products73 collections12 pages82 blogs

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About Joybycorrinesmith

Joybycorrinesmith is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 1,183 products organized across 73 collections, making it larger than average for the jewellery & watches category.

Theme and Design

Joybycorrinesmith uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Joybycorrinesmith achieves a performance score of 36/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 95/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Joybycorrinesmith has not implemented a third-party review platform and offers Pipe, PayPal, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Joybycorrinesmith ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.

Last scanned

Feb 23, 2026

Joybycorrinesmith | Jewellery & Watches Store Analysis | CommerceRank