Augustandwillow
augustandwillow.com
August + Willow is a curated fashion retailer specializing in on-trend clothing and toys for babies and children from newborn through childhood. The store offers handpicked selections including bodysuits, rompers, dresses, outerwear, and accessories, with free USA shipping and regular promotional offers for modern families.
Products
5,717
Collections
115
Pages
10
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
64/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#5879 / 16375
Faster than 64% of stores
Baby & Kids Ranking
#125 / 402
Top 31% in category
Category Avg Performance
56
+7 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
0.000
Cumulative Layout Shift
109ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#12 in Baby & Kids
Top 2% of stores
834% above average
5,717 products vs 612 avg
Faster than 69% of Baby & Kids stores
PageSpeed score: 63/100
No BNPL options
64% of Baby & Kids stores offer PayPal
Category Benchmarks
Compared to 575 stores in Baby & Kids
834% above average
avg
21% above average
avg
47% below average
avg
91% below average
avg
Category Intelligence
How Augustandwillow compares to other baby & kids stores
11%
of Baby & Kids stores use this theme
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Theme Name
DawnType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Augustandwillow
Augustandwillow is a baby & kids ecommerce store built on and operating in GB. The store currently offers 5,717 products organized across 115 collections, making it larger than average for the baby & kids category.
Theme and Design
Augustandwillow uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of baby & kids stores.
Performance Analysis
Based on Google PageSpeed Insights, Augustandwillow achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Augustandwillow has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, Augustandwillow ranks #12 out of 575 stores we track. This places them in the top 2% of baby & kids stores by product catalog size.
Last scanned
Feb 24, 2026
