Aurumandgrey
aurumandgrey.com
AURUM + GREY is a luxury fine jewellery store specializing in delicate, handcrafted pieces made in London. They are known for their iconic Initial Thoughts collection featuring personalized initial earrings, bracelets, and necklaces, along with bespoke designs in 18-carat gold, 9-carat gold, and silver.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
7,398
Collections
152
Pages
49
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
78/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Jewellery & Watches category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewellery & Watches Ranking
#1 / 758
Top 0% in category
Category Avg Performance
57
-11 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.110
Cumulative Layout Shift
81ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#6 in Jewellery & Watches
Top 1% of stores
822% above average
7,398 products vs 802 avg
Faster than 100% of Jewellery & Watches stores
PageSpeed score: 46/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
822% above average
avg
111% above average
avg
75% above average
avg
96% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Jewellery & Watches Stores
Other jewellery & watches stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Aurumandgrey
Aurumandgrey is a jewellery & watches ecommerce store built on shopify and operating in LT. The store currently offers 7,398 products organized across 152 collections, making it larger than average for the jewellery & watches category.
Theme and Design
Aurumandgrey uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 7% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Aurumandgrey achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Aurumandgrey uses TrustPilot for customer reviews and offers Pipe, PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Aurumandgrey ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.
Last scanned
Feb 23, 2026
