Avenue85
avenue85.co.uk
Avenue 85 is an outdoor and lifestyle retailer offering clothing and footwear for the whole family, including changing robes, walking boots, coats, jackets, and waterproof gear. The store stocks popular outdoor brands such as Regatta, Trespass, Dryrobe, Ecco, Vans, and Havaianas.
Performance Needs Attention
This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
14,314
Collections
1,257
Pages
22
Blog Posts
28
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 22 points below Sports & Outdoors category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Sports & Outdoors Ranking
#3 / 716
Top 0% in category
Category Avg Performance
56
-22 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.7s
Largest Contentful Paint
0.010
Cumulative Layout Shift
123ms
Interaction to Next Paint
Additional Metrics
2.0s
First Contentful Paint
533ms
Time to First Byte
8.1s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#9 in Sports & Outdoors
Top 1% of stores
1367% above average
14,314 products vs 976 avg
Faster than 100% of Sports & Outdoors stores
PageSpeed score: 34/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
1367% above average
avg
722% above average
avg
24% below average
avg
54% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (22 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Avenue85
Avenue85 is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 14,314 products organized across 1,257 collections, making it larger than average for the sports & outdoors category.
Theme and Design
Avenue85 uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Avenue85 achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 94/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Avenue85 uses TrustPilot for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Avenue85 ranks #9 out of 1076 stores we track. This places them in the top 1% of sports & outdoors stores by product catalog size.
Last scanned
Feb 22, 2026
