Bababoom Boutique
bababoom-boutique.co.uk
Bababoom is a boutique baby shop located in Loughton, Essex, offering a curated selection of premium baby products including prams, car seats, nursery furniture, and travel accessories from leading brands such as Bugaboo, Maxi Cosi, Cybex, Stokke, and iCandy. The store provides expert services tailored to expectant and new parents, with products tested and recommended by a midwife.
Products
1,144
Collections
3,772
Pages
5
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
78/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#11170 / 16375
Faster than 32% of stores
Baby & Kids Ranking
#264 / 402
Top 66% in category
Category Avg Performance
56
-5 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
387ms
Time to First Byte
12.3s
Speed Index
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#67 in Baby & Kids
Top 12% of stores
87% above average
1,144 products vs 612 avg
Slower than 66% of Baby & Kids stores
PageSpeed score: 51/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
87% above average
avg
3871% above average
avg
74% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 12% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Bababoom Boutique
Bababoom Boutique is a baby & kids ecommerce store built on shopify and operating in CZ. The store currently offers 1,144 products organized across 3,772 collections, making it larger than average for the baby & kids category.
Theme and Design
Bababoom Boutique uses the Sleek theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Bababoom Boutique achieves a performance score of 51/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bababoom Boutique uses TrustPilot for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Bababoom Boutique ranks #67 out of 575 stores we track. This places them in the top 12% of baby & kids stores by product catalog size.
Last scanned
Feb 19, 2026
