Cherubsonline
cherubsonline.co.uk
Cherubs is a specialist retailer of premium baby and children's clothing, offering a curated selection of designer brands including Mayoral, Deolinda, Rapife and Pastels & Co. The store features seasonal collections with dedicated ranges for boys and girls, including dresses, dungarees, coats, swimwear and accessories.
Products
1,376
Collections
484
Pages
37
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
82/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Baby & Kids Ranking
#3 / 402
Top 1% in category
Category Avg Performance
56
+0 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#11 in Baby & Kids
Top 2% of stores
125% above average
1,376 products vs 612 avg
Faster than 99% of Baby & Kids stores
PageSpeed score: 56/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
125% above average
avg
409% above average
avg
95% above average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Cherubsonline
Cherubsonline is a baby & kids ecommerce store built on shopify and operating in CZ. The store currently offers 1,376 products organized across 484 collections, making it larger than average for the baby & kids category.
Theme and Design
Cherubsonline uses the Symmetry theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Cherubsonline achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Cherubsonline uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Cherubsonline ranks #11 out of 575 stores we track. This places them in the top 2% of baby & kids stores by product catalog size.
Last scanned
Feb 22, 2026
