Baby Eden, Content merger
babyeden.co.nz
Content Nelson is a premium homeware and cookware boutique based in Nelson, NZ, featuring brands like Le Creuset and Global kitchenware alongside baby essentials and children's gifts. The locally-owned store specializes in kitchen bakeware, cookware accessories, cleaning products, and home organization items.
Products
4,493
Collections
327
Pages
16
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
68/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#743 / 16375
Faster than 95% of stores
Homeware Ranking
#23 / 457
Top 5% in category
Category Avg Performance
58
+23 above avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 673 Homeware stores
#23 in Homeware
Top 3% of stores
400% above average
4,493 products vs 898 avg
Faster than 95% of Homeware stores
PageSpeed score: 81/100
No BNPL options
66% of Homeware stores offer PayPal
Category Benchmarks
Compared to 673 stores in Homeware
400% above average
avg
319% above average
avg
20% below average
avg
90% below average
avg
Category Intelligence
How Baby Eden, Content merger compares to other homeware stores
Insights
- 66% of Homeware stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 3% by catalog size
low
Basic content (16 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Baby Eden, Content merger
Baby Eden, Content merger is a homeware ecommerce store built on and operating in NZ. The store currently offers 4,493 products organized across 327 collections, making it larger than average for the homeware category.
Theme and Design
Baby Eden, Content merger uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Baby Eden, Content merger achieves a performance score of 81/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Baby Eden, Content merger has not implemented a third-party review platform. Compared to other homeware stores, 66% of homeware stores offer paypal
Competitive Positioning
Within the Homeware category, Baby Eden, Content merger ranks #23 out of 673 stores we track. This places them in the top 3% of homeware stores by product catalog size.
Last scanned
Feb 24, 2026
