Thegreencollective
thegreencollective.co.nz
The Green Collective is a New Zealand-based ecommerce store specializing in award-winning, sustainably designed reusable household products. Their range includes SPRUCE dishcloths, reusable bags, towels, tea towels, and other everyday essentials focused on reducing waste while maintaining high quality and design standards.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
243
+2Collections
18
+2Pages
10
+1Blog Posts
37
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Homeware category average (58)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12906 / 16375
Faster than 21% of stores
Homeware Ranking
#371 / 457
Top 81% in category
Category Avg Performance
58
-13 below avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
13.2s
Speed Index
Store Audit
Actionable insights compared to 673 Homeware stores
#265 in Homeware
Above average (top 39%)
73% below average
243 products vs 898 avg
Slower than 81% of Homeware stores
PageSpeed score: 45/100
+75 products
Over the past 6 months
Category Benchmarks
Compared to 673 stores in Homeware
73% below average
avg
77% below average
avg
50% below average
avg
28% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+45%)
Added 2 products last month
1+ year
Since Feb 2025
Above average catalog size
Top 39% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Aug 2025
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Similar Homeware Stores
Other homeware stores with similar size
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About Thegreencollective
Thegreencollective is a homeware ecommerce store built on shopify and operating in NZ. The store currently offers 243 products organized across 18 collections, making it comparable in size for the homeware category.
Theme and Design
Thegreencollective uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Thegreencollective achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thegreencollective uses judge.me for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Homeware category, Thegreencollective ranks #265 out of 673 stores we track. This places them in the top 39% of homeware stores by product catalog size. Over the past 6 months, the store has grown its catalog by 75 products.
Last scanned
Feb 18, 2026
