Debutify 4.7.0
babyexpress-sg.com
Baby Express is Singapore's first and best portable breast pump brand, offering wearable breast pumps, UV sterilizer bags, breast pump parts, and essential breastfeeding accessories. The store positions itself as a women-supporting-women brand providing solutions for mothers' breastfeeding journeys since 2019.
Performance Needs Attention
This store scores 40/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
77
Collections
13
Pages
12
Blog Posts
7
CommerceRank Score
Overall store health assessment based on 5 key factors
37/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Baby & Kids category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#14127 / 16375
Faster than 14% of stores
Baby & Kids Ranking
#345 / 402
Top 86% in category
Category Avg Performance
56
-16 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.010
Cumulative Layout Shift
128ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#316 in Baby & Kids
Below 55% of stores
87% below average
77 products vs 612 avg
Slower than 86% of Baby & Kids stores
PageSpeed score: 40/100
No BNPL options
64% of Baby & Kids stores offer PayPal
Category Benchmarks
Compared to 575 stores in Baby & Kids
87% below average
avg
86% below average
avg
37% below average
avg
79% below average
avg
Category Intelligence
How Debutify 4.7.0 compares to other baby & kids stores
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 55% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Debutify 4.7.0
Debutify 4.7.0 is a baby & kids ecommerce store built on and operating in SG. The store currently offers 77 products organized across 13 collections, making it comparable in size for the baby & kids category.
Theme and Design
Debutify 4.7.0 uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Debutify 4.7.0 achieves a performance score of 40/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Debutify 4.7.0 has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, Debutify 4.7.0 ranks #316 out of 575 stores we track. This places them in the top 55% of baby & kids stores by product catalog size.
Last scanned
Feb 24, 2026
