Backtee
backtee.com
BACKTEE is a Denmark-designed golf apparel brand offering functional, all-weather clothing for golfers. Their product range includes polos, base layers, midlayers, windbreakers, jackets, trousers, skirts, shorts, and rainwear organized by both garment type and weather conditions (sun, wind, cold, rain).
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
342
Collections
76
Pages
47
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
51/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Sports & Outdoors category average (56)
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#13184 / 16375
Faster than 19% of stores
Sports & Outdoors Ranking
#570 / 716
Top 80% in category
Category Avg Performance
56
-12 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
6.1s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#327 in Sports & Outdoors
Above average (top 30%)
65% below average
342 products vs 976 avg
Slower than 80% of Sports & Outdoors stores
PageSpeed score: 44/100
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
65% below average
avg
50% below average
avg
62% above average
avg
97% below average
avg
Category Intelligence
How Backtee compares to other sports & outdoors stores
7%
of Sports & Outdoors stores use TrustPilot
0%
of Sports & Outdoors stores use this theme
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Theme Name
Backtee
Type
Theme Store
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 30% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Backtee
Backtee is a sports & outdoors ecommerce store built on shopify and operating in ES. The store currently offers 342 products organized across 76 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Backtee uses the Backtee theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Backtee achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Backtee uses TrustPilot for customer reviews. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Backtee ranks #327 out of 1076 stores we track. This places them in the top 30% of sports & outdoors stores by product catalog size.
Last scanned
