Newbery
newbery.co.uk
Newbery Cricket is a specialist retailer of cricket equipment and apparel, offering handmade cricket bats, protective gear, wicketkeeping equipment, cricket shoes, balls, clothing, and accessories. The store also provides services including bat cloning and repairs, alongside sponsorships of various cricket clubs and leagues.
Performance Needs Attention
This store scores 25/100 on PageSpeed, which is below the recommended threshold of 50. High layout shift is affecting user experience. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
340
Collections
40
Pages
14
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 31 points below Sports & Outdoors category average (56)
- Fix CLS: Layout shift issues detected - add image dimensions and avoid dynamic content
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#15983 / 16375
Faster than 2% of stores
Sports & Outdoors Ranking
#700 / 716
Top 98% in category
Category Avg Performance
56
-31 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.5s
Largest Contentful Paint
0.270
Cumulative Layout Shift
113ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#332 in Sports & Outdoors
Above average (top 31%)
65% below average
340 products vs 976 avg
Slower than 98% of Sports & Outdoors stores
PageSpeed score: 25/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
65% below average
avg
74% below average
avg
52% below average
avg
97% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Stamped
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 31% by catalog size
low
Basic content (14 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
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About Newbery
Newbery is a sports & outdoors ecommerce store built on shopify and operating in SI. The store currently offers 340 products organized across 40 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Newbery uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Newbery achieves a performance score of 25/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 96/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Newbery uses Stamped for customer reviews and offers Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Newbery ranks #332 out of 1076 stores we track. This places them in the top 31% of sports & outdoors stores by product catalog size.
Last scanned
Feb 20, 2026
