Minimal
bahlsam.se
Bahlsam is a Swedish luxury beauty retailer offering high-quality hair care and skincare products made with carefully selected ingredients and minimal chemicals. The store carries their own premium product line alongside established brands like Kérastase, featuring shampoos, conditioners, hair treatments, facial products, hand care, body oils, and beauty accessories.
Products
113
Collections
41
Pages
2
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#4273 / 16375
Faster than 74% of stores
Beauty & Skincare Ranking
#188 / 859
Top 22% in category
Category Avg Performance
54
+13 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#270 in Beauty & Skincare
Top 23% of stores
75% below average
113 products vs 445 avg
Faster than 78% of Beauty & Skincare stores
PageSpeed score: 67/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
75% below average
avg
34% below average
avg
94% below average
avg
94% below average
avg
Category Intelligence
How Minimal compares to other beauty & skincare stores
0%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
MinimalType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 23% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Beauty & Skincare Stores
Other beauty & skincare stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Minimal
Minimal is a beauty & skincare ecommerce store built on and operating in SE. The store currently offers 113 products organized across 41 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Minimal uses the Minimal theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Minimal achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 83/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Minimal has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Minimal ranks #270 out of 1155 stores we track. This places them in the top 23% of beauty & skincare stores by product catalog size.
Last scanned
Feb 24, 2026
