Myflawless
myflawless.co.uk
Flawless is a UK-based, cruelty-free and vegan beauty brand that manufactures handmade skincare, body care, and cosmetics using natural, clean ingredients in plastic-free packaging. The store offers a range of products including skincare, body washes, creams, scrubs, makeup brushes, and refill options, positioning itself as an affordable, ethical alternative in the sustainable beauty market.
Performance Needs Attention
This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
111
Collections
29
Pages
26
Blog Posts
6
CommerceRank Score
Overall store health assessment based on 5 key factors
66/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 22 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 21 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
-22 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
75% below average
111 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 32/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
75% below average
avg
53% below average
avg
21% below average
avg
88% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (26 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Myflawless
Myflawless is a beauty & skincare ecommerce store built on shopify and operating in SG. The store currently offers 111 products organized across 29 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Myflawless uses the Refresh theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Myflawless achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Myflawless uses Yotpo for customer reviews and offers Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Myflawless ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.
Last scanned
Feb 23, 2026
