Graceandmaggie
graceandmaggie.com.au
Grace & Maggie is an Australian retailer of premium, eco-friendly designer playmats and memory foam rugs for babies and children. Their product range includes large and small playmats, round playmats, vegan options, and snuggle rugs made from high-density TPU-coated memory foam, all free from harmful chemicals like BPA and PVC, with additional accessories for young children.
Excellent Performance
This store scores 98/100 on PageSpeed - a top performer! Fast loading times provide a great user experience. Stable layout prevents frustrating content shifts. This level of performance can positively impact conversions and SEO rankings.
Products
51
Collections
62
Pages
18
Blog Posts
47
CommerceRank Score
Overall store health assessment based on 5 key factors
78/100
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 25 Feb 2026
Overall Ranking
#35 / 16375
Faster than 100% of stores
Baby & Kids Ranking
#1 / 402
Top 0% in category
Category Avg Performance
56
+42 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
0.7s
Largest Contentful Paint
0.020
Cumulative Layout Shift
105ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#365 in Baby & Kids
Below 63% of stores
92% below average
51 products vs 612 avg
Faster than 100% of Baby & Kids stores
PageSpeed score: 98/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
92% below average
avg
35% below average
avg
5% below average
avg
42% above average
avg
Category Intelligence
How Graceandmaggie compares to other baby & kids stores
3%
of Baby & Kids stores use Stamped
0%
of Baby & Kids stores use this theme
7%
of Baby & Kids stores use Afterpay
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Theme Name
GM 2025 - Galleria 4.0
Type
Theme Store
Theme Store ID
851
Tech Stack
Platform
Shopify
Reviews Platform
Stamped
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 63% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Graceandmaggie
Graceandmaggie is a baby & kids ecommerce store built on Shopify and operating in AU. The store currently offers 51 products organized across 62 collections, making it comparable in size for the baby & kids category.
Theme and Design
Graceandmaggie uses the GM 2025 - Galleria 4.0 theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Graceandmaggie achieves a performance score of 98/100 on mobile devices. This excellent score puts them among the top-performing stores in our database, indicating fast load times and a great user experience. The store also scores 87/100 for accessibility and 83/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Graceandmaggie uses Stamped for customer reviews and offers Afterpay for payment flexibility. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, Graceandmaggie ranks #365 out of 575 stores we track. This places them in the top 63% of baby & kids stores by product catalog size.
Last scanned
Feb 25, 2026
